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Web-page The automobile was the embodiment of the post war period's emphasis on glamour and progress. As the market for first-time car buyers became saturated, manufacturers lured customers with annual styling changes and new color schemes. Cars were touted as expressions of their owners' personalities and status. Women were tempted with a "Motormates" coat matching the interior and exterior of the Ford Victoria which was presented to them upon purchase. Seat covers that could be changed with the season were also meant to appeal to a woman's sense of style.
Synthetic fibers started to replace cotton and wool. The Spring 1953 issue of Amrican Fabrics proclaimed people want synthetic. The metallic sparkle of synthetic fibers echoed the extravagant use of chrome detailing on 1950 car bodies. Weave-textured tweeds and patterns inspired by abstract art replaced flat broadcloth in upholstery fabrics.
Color of the exterior and interior of cars were inspired by clothing trends. Automobile stylist studied women's clothing for clues on color, style lines, and fabrics. At the same time high fashion designers such as Hubert de Givenchy and Jacques Fath were creating evening gowns inspired by luxury automobiles and Vogue and Harper's Bazaar used cars in their editorial spreads to promote fashion ideals of style, power and prestige.
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